Exploring the MarTech & CX Landscape
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues for growth and innovation.
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a source of corporate red tape. This perception overlooks the strategic importance of procurement in driving cost savings, ensuring supply chain resilience, and enabling overall value for organizations.
Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can harness this technology to streamline processes and boost efficiency. From automating routine tasks to enhancing customer engagement, discover practical ways to integrate AI into your marketing strategy.
This article was written by Greg Kihlström for MarTech. Marketing
operations (MOps) has evolved far beyond its early role of managing
spreadsheets, technical integrations and last-minute fire drills. As
enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing.
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies,
ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for marketing operations professionals to embrace AI as a catalyst for enhanced collaboration, efficiency, and strategic alignment.
