Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The Role That Never Comes Back with Jared Navarre from Keyni

Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and that the vacancy nobody reopens is the real story.

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.

How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with…

Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes

Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes

A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo

This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates…

Precision in Execution: Data-Driven Strategies for On-Time Task Completion

Chaser: Precision in Execution: Data-Driven Strategies for On-Time Task Completion

A recent analysis by Chaser, drawing on data from 290,214 delegated tasks completed between June 2024 and June 2026 across 8,111 individuals and 1,109 teams, provides…

Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026

XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026

The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine

If you’re a marketing leader in an enterprise organization, you feel it every day. The C-suite, the board, even your own team are all looking for…

How Businesses Can Generate Real ROI from Their AI Investments

Looking Beyond the Hype of Agentic AI: How Businesses Can Generate Real ROI from Their AI Investments

Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits,…


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