Expert Mode: Why the Best Martech Stack Doesn’t Exist (And What to Build Instead) with Tom Kaneshige from CMO Council
New research from the CMO Council, in partnership with MarTech Tribe, suggests that the entire apparatus of tech buying has been optimizing for the wrong thing.…
Expert Mode: Why Most Direct Mail Tests Fail Before Anything Prints with Evan Stewart from Direct One
Direct One CEO Evan Stewart on why most direct mail tests fail before anything prints, and what a defensible holdout and measurement setup looks like.
Adobe: Scaling Content Velocity: How Creative AI Drives Business Growth and Operational Efficiency
New findings from the Adobe Creators’ Toolkit Report (November 2026) highlight how creative AI is accelerating growth for individuals, providing critical insights for large organizations aiming…
Expert Mode: What’s Actually Inside Your AI Budget? With Ken Stillwell from Pega
The future doesn’t belong to the companies that do the most with AI; it belongs to the ones that do the smartest things with it. And…
Expert Mode: The Hidden Bill for Teaching Your Agency Your Own Business with Lauren Boyer from Underscore
Underscore CEO Lauren Boyer on what CMOs really pay when an agency learns their category, and why a credentials deck full of logos isn’t specialization.
Expert Mode: Unmasking the Manual Work in Your “Automated” Operations with Hilary Smith, Linnworks
Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective…
Expert Mode: Fix the Skill, Not the Draft with Andrew Black from Mitel
Mitel’s Andrew Black on why AI review means fixing the skill, not the draft — and why judgment about what not to build is the skill…
Expert Mode: AI Fluency Is a Performance Conversation Now, with Jessica Shapiro from LiveRamp
LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.
