Expert Advice for Marketing Leaders on MarTech, AI, & CX
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
While consumers demand authenticity and emotion in 2026, the engine room of the enterprise is undergoing a ruthless architectural overhaul. The old Silicon Valley mandate to “move fast and break things” is being replaced by an urgent need for disciplined integration, modular infrastructure, and the complete demolition of operational silos.
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise of digital, the shift to mobile, the data explosion, and the demand for accountability. Yet, the current inflection point driven by artificial intelligence feels fundamentally different. It’s not just another channel to manage or tool to adopt; it’s a foundational shift in how work gets done, how strategies are formulated, and how teams are structured.
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues for growth and innovation.
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a source of corporate red tape. This perception overlooks the strategic importance of procurement in driving cost savings, ensuring supply chain resilience, and enabling overall value for organizations.
Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can harness this technology to streamline processes and boost efficiency. From automating routine tasks to enhancing customer engagement, discover practical ways to integrate AI into your marketing strategy.
This article was written by Greg Kihlström for MarTech. Marketing
operations (MOps) has evolved far beyond its early role of managing
spreadsheets, technical integrations and last-minute fire drills. As
enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing.
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies,
ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
