Exploring the MarTech & CX Landscape
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
No-code platforms empower citizen data scientists and developers by providing them with the tools and resources they need to create and modify workflows without the need for coding or technical expertise. These platforms allow individuals who understand the process and have domain knowledge to configure and customize their workflows to meet their specific needs.
As we prepare for the year ahead, the sales landscape is undergoing some major shifts. In an era of abundant information and increasingly informed buyers, traditional sales tactics are rapidly becoming obsolete. Amid economic pressures, the emphasis on maximizing business growth will be critical, with organizations focusing on optimizing their bottom lines and improving sales operations through more effective customer engagement.
One of the key factors in building a strong revenue operations (RevOps) and sales relationship is effective communication.
This article was written by Greg Kihlström for CMSWire. To thrive as a
business and rise to change management challenges, you need to dig out of
experience debt, technical debt, operational debt and culture debt.
The concept of the autonomous enterprise refers to organizations that
leverage advanced technologies, such as artificial intelligence (AI) and
automation, to operate more efficiently and effectively.
One crucial aspect of alignment in business is the development of a resilient pipeline. A resilient pipeline refers to a sales organization’s ability to maintain a healthy and diverse portfolio of potential deals
This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that
benefit both customers and the business itself.
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Let’s explore a standardized approach to adopting AI within your organization and how it can enable your marketing team and other parts of the organization to operationalize AI and its component parts within the business.
Strengthening Revenue Operations, or RevOps, and sales is crucial for the success and growth of any organization.
