MarTech drives positive customer experiences
MarTech, or marketing technology, plays a crucial role in driving positive customer experiences. In today’s digital age, businesses must leverage technology to understand their customers, engage…
Utilizing AI as augmented intelligence
Artificial intelligence (AI) as augmented intelligence is a concept that focuses on the collaboration between humans and artificial intelligence to enhance productivity and effectiveness in various…
MarTech is data, delivery, and analysis
MarTech, or marketing technology, is a broad and complex field that encompasses a wide range of tools and platforms designed to help businesses collect data, deliver…
Breaking down silos for greater success
This article was based on the interview with AJ Joplin of Forrester by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast.…
Drive better results with greater alignment
It is crucial for leaders in various areas such as customer experience (CX), digital marketing, and design to work in alignment rather than in silos. This…
Making CX differentiation matter
Customer experience has become a key differentiator for companies looking to stand out in a crowded market. The transcript of the podcast highlights the importance of…
Generative AI is mainstreaming decision-making
Generative AI, also known as right-brain AI, has revolutionized the way decision-making processes are approached in organizations. By tapping into the creative capabilities of AI, generative…
Key differences between observability and monitoring
In the rapidly evolving landscape of DevOps and web-based applications, the concepts of observability and monitoring play pivotal roles, especially for B2B companies. Understanding the key…
