Acceleration of AI adoption is pushing retailers to digitize
Artificial intelligence (AI) is pushing retailers to digitize their operations. Kristin and Elizabeth from eTail Palm Springs emphasized the need for a robust and seamless backend…
Brand voice is crucial when creating AI-generated content
Brand voice is crucial in content creation, especially in today’s digital landscape where brands are constantly vying for the attention of consumers. In the podcast interview,…
Overcoming potential challenges with Generative AI
Generative AI, also known as a type of artificial intelligence (AI) that can generate content, has become increasingly popular in recent years. With the rise of…
Forbes: The Hidden Costs of Inefficient Ways of Working
Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there…
Experimentation drives high impact growth
Experimentation drives high impact growth by enabling companies to optimize their strategies, align their teams, and make data-driven decisions. In today’s fast-paced business landscape, companies need…
MarTech: Continuous improvement and innovation: Successful customer journey operations
This article was written by Greg Kihlström for MarTech. Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
How leadership supports customer journey orchestration
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.
True leadership is about empowering others
Leadership is about empowering others. This is a concept that is often overlooked or misunderstood in many organizations. However, it is a crucial aspect of effective…
