Latest MarTech Infrastructure Posts
The importance of cross-team collaboration to improve the customer experience
Collaboration is key for success in today’s fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges…
Data fragmentation inhibits AI’s potential
As artificial intelligence grows in importance, it reinforces the idea that organizations must prioritize access, visibility, and action with data.…
Great AI always starts with quality data
Data is the lifeblood of marketing efforts. Marketers rely on data to understand their customers, personalize their messaging, and optimize…
Headless architecture provides powerful features but it is important to consider alternatives
Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple…
Understanding a headless versus traditional approach to martech infrastructure
In the world of marketing technology and customer experience, there has been a lot of talk about headless solutions and…