Importance of collecting and analyzing customer interactions
Collecting and analyzing customer interactions is crucial for brands in today’s digital age.
MarTech: 4 AI categories impacting marketing: Workflow automation and RPA
The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed…
Forbes: Is It Your UX Or DXP That Needs An Overhaul (Or Both)?
Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing…
AI & Machine Learning in the Enterprise
This article was based on a recent podcast interview with Scott Love of Lovelytics. We talk about artificial intelligence and machine learning in the enterprise, where…
CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations
This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience…
How to optimize a single marketing channel
When it comes to marketing, efficiency is everything. Knowing how to optimize a single marketing channel can be the difference between success and failure for your…
How AI brings value to organizations
AI brings value to organizations by revolutionizing various aspects of the workplace. One of the key benefits of AI is its ability to analyze large amounts…
Forbes: Best Practices For Revisiting Your Audience Segments
In this article, I’m going to walk you through some best practices as you revisit your audience segments to ensure you are getting maximum benefits for…
