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Latest MarTech Infrastructure Posts

Data democratization enables self-service analytics

Oct 5, 20234 min read

This article was based on the interview with Aron Clymer of Data Clymer by Greg Kihlström for The Agile Brand…

Forbes: 3 Things Marketing Teams Need To Know About Data Science

Sep 24, 20232 min read

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here. In a world where…

Data challenges in leveraging AI in the enterprise

Sep 23, 20233 min read

This article was based on the interview with Alice Fournier, CIO at ISS Americas by Greg Kihlström for The Agile…

How to prioritize impactful use cases for AI implementation

Sep 19, 20233 min read

This article was based on the interview with Tommi Marsans, Verizon Business Group Transformation Lead by Greg Kihlström for The…

Importance of collecting and analyzing customer interactions

Sep 11, 20234 min read

Collecting and analyzing customer interactions is crucial for brands in today’s digital age. With the proliferation of channels and touchpoints,…