Category: Articles

This article was written by Greg Kihlström for CMSWire. The talk track is familiar across just about any marketing or customer experience event lately. AI will write your content, route your tickets, predict your churn and book the room before the guest knows they want it.

The University of Phoenix Career Optimism Index® 2026 Study (April 2026) reveals that Artificial Intelligence (AI) is rapidly transforming worker confidence, skill development, and career mobility. While employees are independently embracing AI to enhance their capabilities, many organizations are struggling to adapt at the same pace, creating a measurable…

Today, every line item in the budget, every channel in the mix, is under scrutiny from the C-suite. The conversation has shifted from vanity metrics and upper-funnel awareness to hard ROI, customer lifetime value, and sustainable acquisition costs. It’s a climate that demands not just optimization, but a fundamental…

The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming to maximize performance and mitigate risks during peak sales periods.

We are moving toward a future where human-led strategy is handed off to agentic AI systems for complex, multi-step execution. This transition forces us to reconsider everything from team structure and skill sets to the very definition of brand authenticity. As Jamie Domenici, CMO at Klaviyo, articulates, this is…

Yesterday’s announcements tell a story that vendor headlines obscure: the martech stack is being restructured from the data layer up, and the window for Chief Marketing Officers (CMOs) to make deliberate architectural decisions is narrowing fast.

Managers are often involved in strategic decision-making for the whole ‌company and other initiatives, like expansion. Juggling both the big picture and supervisory responsibilities can be difficult, even for the most seasoned managers.

According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of those leveraging creative AI report accelerated business or audience growth. This finding signals a critical juncture for enterprise marketing and CX leaders: creative AI is not merely a tool…

For most of the past year, Protocol Readiness was the dimension a brand could defer. The standards that let an agent transact with a merchant were drafts, the integrations were pilots, and the reasonable position was to watch.

Anchored by its world-class annual tech platform in Bologna, WMF operates as a continuous, year-round investment and innovation infrastructure that seamlessly bridges international capital, big tech, and global media. The annual summit serves as the high-density physical and operational catalyst for a permanent, multi-layered framework designed to redefine cross-border…