Category: Articles

Only 32% of U.S. employees are actively engaged at work right now. That number has been falling for five years straight. Companies are spending more than ever on engagement surveys, pulse checks, eNPS scores, and culture consultants. And the needle isn’t moving.

While the pursuit of natural language understanding was a necessary step, it often overshadowed a more critical goal: utility. The real measure of success isn’t whether an AI can eloquently apologize for its inability to help, but whether it can actually solve the customer’s problem.

After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?

In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s explore how we got here, and what can be done about it

The return from any major industry conference, particularly one as sprawling as NRF, is always accompanied by a familiar sensation: a blend of inspiration, urgency, and a slight case of buzzword fatigue. Every year, a dominant theme emerges from the noise, and for the past few, that theme has…

The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We are moving from a world of search queries and results pages to one of conversational discovery and synthesized answers.

The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy, Completeness, and Regulatory Reliability (2025), exposes persistent challenges in delivering “product truth”—a SKU-level representation that is accurate, complete, and regulatory-aligned.

While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and…

Retail Media Networks (RMNs) are no longer the new kid on the block; they are a multi-billion-dollar line item on nearly every CPG P&L. The promise was alluring: leverage rich, first-party shopper data to reach consumers at the point of purchase. Yet, for many seasoned marketing leaders, the reality…

Getting buy-in from skeptical teams and what actually drives adoption