Category: Articles

Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As technology continues to evolve, it is important for marketers to stay up-to-date on MarTech options that can augment their marketing efforts. MarTech can be divided into four main categories: customer…

This article was written by Greg Kihlström for Fast Company Executive Board. When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.

Do you know what your organization’s marketing technology infrastructure looks like? If not, you may want to do some research and take a closer look.

This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t…

This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your customers, as well as those of your employees, you can ensure that everyone’s best interests are taken into consideration when making decisions or…

If one of your marketing colleagues has said something similar to, “We tried Agile, and it didn’t work,” I have a simple response. If it didn’t work, you weren’t doing it right.

As a marketer in today’s digital age, it can be difficult to keep up with the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals doesn’t have to seem impossible!

The following was written by Greg Kihlström for Forbes Agency Council. Y our marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools they need to be successful in creating, managing and measuring content,…

This article was based on a transcript of The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already started doing so. To help me discuss this…

As a marketer, understanding the intricacies of your marketing technology infrastructure is essential to making sure it’s running smoothly and achieving your desired outcomes. Having a strategic roadmap in place will help you ensure that all elements are connected and working together effectively, allowing for greater efficiency, increased ROI…