Category: Articles

Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits, and all implementations have focused on either a function or a business unit, with no publicly known examples of enterprise-wide adoption. 

A customer map is how a CMO sees that unevenness before committing the budget to it. Mapping software can help improve the process.

If a rival can buy the exact same AI you just rolled out, what’s actually left to compete on? Rachel Orston has a blunt answer. “Anyone can buy the technology,” she says. “What they can’t buy is the human relationship, and that’s where trust, connection, and retention are won…

AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide in AI adoption, usage patterns, and comfort levels. This presents both opportunities and challenges for senior marketing and customer experience (CX) leaders, requiring…

Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own content strategy, and its own definition of value.

What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?

Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges, critical performance indicators, and the strategic importance of robust logistics partnerships.

State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and public policy. For senior marketing and CX leaders, understanding these dynamics is critical for developing relevant products, services, and engagement strategies that resonate…

WiseStamp’s report, In the Eyes of the Customer: What Eye-Tracking Heat Maps Reveal About Attention, Trust, and Brand Impact in Email Signatures, examines how senior marketing and CX leaders can leverage these insights to elevate their organization’s digital communication strategy.

For many enterprise marketing leaders, the words “mainframe modernization” trigger a familiar, low-grade sense of dread. It represents the monolithic, often inscrutable legacy systems that stand between your ambitious customer experience strategies and their real-world execution. This is the technical debt that slows down product launches, complicates personalization efforts,…