Category: Articles

New Kyndryl Agentic AI Framework offering designed to fuel more responsive supply chains and personalized customer experiences across retail, CPG, travel and transportation industries

New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic AI, reveals a clear pattern: success is not determined by technology alone. Instead, it hinges on how organizations redesign their operations around AI. While AI adoption is high, maturity…

New program to expand Pega Blueprint AI success will help close the gap between business intent and  execution

The reality is that the modern go-to-market (GTM) motion is not a series of disconnected campaigns; it’s an intricate, interconnected product in its own right. The sprawling ecosystem of marketing, sales, and customer success technology isn’t just a collection of tools; it’s the chassis, engine, and onboard computer of…

Pega Infinity Studio infuses the design power, AI innovation, and visual simplicity of  Pega Blueprint AI into the development environment 

Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

Yesterday delivered a cluster of announcements that, read together, reveal a structural shift in how AI is being distributed, governed, and monetized. Chief Marketing Officers (CMOs) need to understand the implications before their next budget cycle. The headline story is Apple’s WWDC preview: Siri is being rebuilt on Google…

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…

The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is undeniable: meeting customers where they are, offering frictionless discovery, and enabling instant checkouts without ever forcing a user to leave their chat window.…