The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible. That’s one direction. The developments of late 2025 and 2026 have opened…
P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Liferay: When The Modern CMS Has Outgrown Its Original Job
The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function as an enterprise content hub, managing diverse content across numerous digital channels and supporting complex, cross-functional teams. This shift, driven by expanded digital touchpoints and the rise of artificial…
Expert Mode: The New Playbook for Performance Marketing in a Privacy-First World with Phoena Pang from Mintegral
The old performance marketing playbook is officially obsolete. For years, we operated with a comforting, if sometimes misleading, level of precision. We chased deterministic attribution, optimized for daily fluctuations in ROAS, and built complex models on a foundation of user-level data that felt permanent.
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)
The CMO’s Hidden Advantage: Why Human Connection Outperforms Marketing Automation
Here’s a confession from someone who has spent thirty years at the intersection of marketing and technology: I’ve never seen a marketing automation platform close a deal that a human relationship didn’t open.
The distance between AI capability and the ability to execute. Martech Futurist | June 22, 2026
The latest intelligence from Forrester, Gartner, HBR, and MarketingProfs converges on an uncomfortable truth for marketing leaders that I’ve discussed several times before in this series: AI adoption is accelerating faster than organizational readiness. The gap between what AI can do and what marketing teams are actually equipped to…
Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams, Roles, and Governance for AI, surveying 100 retail marketing executives, reveals that AI does not simplify marketing; rather, it intensifies the need for…
Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and ready to switch brands over poor service. This report provides critical insights for senior marketing and CX leaders regarding current customer frustrations, patience thresholds, and expectations for automated interactions,…
Expert Mode: Dismantling the Hidden Tax on Marketing Workflows with Intuit Mailchimp’s Ose Amiegheme
Every marketing leader is familiar with the hidden tax. It’s not an entry on a P&L statement, but it’s paid daily in lost time, creative compromises, and operational friction. It’s the cost of moving a meticulously crafted design from a creative tool into a marketing automation platform, only to…
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