Category: Articles

Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a time? This is the part of the AI story that rarely shows up in vendor demos. A model can be well-designed, thoroughly tested,…

The WebOps platform for WordPress and Drupal now runs Next.js, reducing multi-vendor complexity by unifying IT, developers, and marketers around a single system designed to build and run the web at scale.

The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical insights into performance during 2025 and actionable strategies for 2026. This report, based on trillions of data points from Validity’s exclusive data network, underscores that email deliverability is no…

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent…

The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to assess site readiness. The findings underscore an urgent need for senior marketing and CX leaders to re-evaluate their digital infrastructure to prepare for…

This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.

Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.

This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.

This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad or landing page before the sale, what is the role of your brand in the transaction? This is an immediate question to consider…

True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust in the information that fuels those decisions. It’s about building an infrastructure that can reliably deliver clean, governed, and accessible data to pivot not just a campaign, but an entire go-to-market strategy.