Category: Articles

AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape confirms that agentic AI is poised to transform customer data platforms from data middleware into autonomous engagement engines. Their Experience Optimization Landscape shows…

AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by Dynata in March 2026, gathered insights from 1,000 adult panelists across the United States. This research illuminates consumer perceptions regarding AI judgment and trust, highlighting critical areas for CX…

This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are the business,” said Qualtrics CEO Jason Maynard as he kicked off Qualtrics X4, which took place March 17 to 19 at the Seattle Convention Center.

This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand with …

This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on the remaining 10% — the high-value human judgment machines can’t replicate?

Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights a significant gap between cloud ambition and reality. The research indicates that organizations failing to evolve their cloud foundations risk constraining the growth…

This article was based on the interview with Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt by Greg Kihlström, AI and MarTech keynote speaker for The Agile …

Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of launching new digital experiences has increased, the ability to continuously optimize and adapt websites for performance often lags, leading to missed opportunities and…

Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior marketing and CX leaders to build, scale, and sustain profitable e-commerce operations. This blueprint emphasizes a holistic approach, integrating brand strategy, financial discipline,…

This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from a fragmented organization that was lagging its peers in client experience to a modern, relationship-oriented bank driving billions in revenue growth. They did…