Category: Articles

While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward.  This emerging technology moves beyond generating outputs and empowers marketers to automate actions, personalize experiences, and gain deeper insights from their data. 

Most brands are trapped in a dangerous feedback loop. They chase the same story angles, recycle identical influencer tactics, and parrot trending phrases in a frantic race for fleeting visibility. But this imitation epidemic doesn’t just make brands forgettable; it conditions audiences to tune them out entirely. While marketers…

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues…

The current buzz around AI has many enterprise marketing leaders scrambling to understand how to effectively leverage this technology. While text-based AI has seen significant adoption, the potential of multimodal AI—which incorporates visual and audio data—remains largely untapped. 

Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a source of corporate red tape. This perception overlooks the…

The retail landscape has undergone a seismic shift in recent years, driven by evolving consumer expectations and accelerated by the pandemic.  Customers now demand seamless experiences, instant gratification, and personalized interactions.  For brands, this means rethinking traditional approaches to fulfillment and recognizing its crucial role in shaping the overall…

This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.

Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. This article was written by Greg Kihlström for MarTech.

The lines between B2B and B2C customer experience (CX) are blurring.  B2B buyers, influenced by their consumer experiences, now expect the same level of seamlessness and personalization they encounter in their personal lives. For companies operating in both spheres, like insurance providers, understanding these evolving expectations is crucial for…

The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise marketing leaders both intrigued and apprehensive. While the transformative potential of AI is undeniable, the current hype cycle necessitates a discerning approach.