Category: Articles

The question is no longer if we can use AI to create content, but rather how we can do so without inadvertently dissolving our brand identity into a generic, machine-written slurry. The promise of exponential content volume and velocity has brought with it a paradox: the more content we…

Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find themselves grappling with how to accurately measure it, especially regarding their marketing and technology investments. 

With significant investments into digital storefronts, complete with product storytelling and sophisticated customer acquisition strategies, brands are keeping up with their online competition, yet a critical factor is undermining their long-term success.

New Qualtrics research shows AI in customer service is falling short, with one in five consumers unimpressed. This article was written for CMSWire by Greg Kihlström.

In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences.  The ability to adapt quickly, experiment, and personalize experiences is no longer a luxury, but a necessity for survival. 

Today, we’re going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI. We’ll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and…

Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time personalization a reality.

For years, the promise of one-to-one personalization at scale has been the holy grail of digital marketing. We, as leaders, have sat through countless presentations and read innumerable whitepapers on the subject. We’ve invested in platforms, hired data scientists, and run pilot programs. Yet, for many enterprise organizations, personalization…

Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational…

The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to fully embrace its power.