Category: Articles

The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results.  Instead of linear, campaign-based approaches, the future of marketing lies in continuous, iterative cycles powered by AI, enabling faster learning, greater agility, and ultimately, compounding returns.  This new…

This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales for Prime Day 2025. DTC brands must now meet these CX benchmarks year-round.

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced…

This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic brand management, and responsible technology adoption in the age of hyper-personalization.

88% of consumers now say trust is just as important in buying decisions as price and quality. Think about that for a moment. Trust isn’t just some emotional afterthought or goodwill product of a long-standing customer relationship. It has fundamentally shifted into a key competitive battleground and deciding factor…

Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate needs and future aspirations. Discover practical approaches to align your team’s efforts and create a harmonious balance between short-term wins and long-term vision.

Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and more like whack-a-mole with broken UI elements. After reviewing 9.5 billion web sessions, 4.1 billion mobile sessions, and a casual 945 billion events,…

Today, we’re going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston, Massachusetts. To help me discuss this topic, I’d like to welcome Lena Moriarty, Head of eTail Marketing…

In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling ambitious—some level of humanity. But achieving that elusive balance has historically required uncomfortable trade-offs: 24/7 responsiveness meant hiring an army of support agents or disappointing customers with a clunky…