Category: Articles

This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the…

This article was written by Greg Kihlström for CustomerThink. As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural language interfaces (NLIs) such as conversational AI and chatbots on the customer experience.

This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.

Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology…

What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive technology, and AI-fueled personalization. It’s not just about making online shopping better. It’s about making it feel completely different.

This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers

A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation. Miruna Dragomir, CMO at Planable and a respected voice in social media marketing, explains what this means for consumers and the content they engage with daily.

Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science,…

Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating AI into their strategies. Discover how to effectively balance AI’s efficiency with human expertise, personalize ethically, and strengthen customer-focused approaches in this rapidly…

With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.