#18: Employee Experience as Competitive Edge with Nico Simko, Clair
In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, …
#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign….
#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
In today’s tech-driven landscape, the concepts of “observability” and “monitoring” play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application…
#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d…
Using a data-driven approach for B2B sales success
A data-driven approach can lead organizations to sales success, particularly in the context of setting sales reps up for success and reducing attrition rates. It emphasizes the need for companies to think holistically about incentives, planning, and providing tools for…
S1 | 14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success…
S1 | 13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artificial intelligence can benefit the sales process. To help me discuss these topics, I’d like to welcome Arnab Mishra, CEO…
S1 | 12: Building a culture of experiementation, with Kirsty Dawe, Webeo
Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo.
S1 | 11: Why Good B2B Startups Fail, with James McCormick
Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to…
Effectively utilizing B2B customer feedback
Happy customer feedback is a valuable asset that organizations can leverage effectively to drive success in their marketing and sales efforts. In a podcast transcript discussing the importance of user evidence, the speaker highlighted the untapped potential of happy customer…
S1 | 10: Thriving among change with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum,…
The unique role of personalization in B2B marketing
Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper level. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique preferences, interests,…