Building trust in a B2B setting with customer stories
Customer stories build trust by providing real-life examples of successful outcomes and experiences that previous customers have had with a product or service. In today’s B2B environment, trust is at an all-time low among buyers, with many being skeptical of…
S1 | 9: Building incentivization that performs with Arnab Mishra, Xactly
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on…
Embracing personalization in both B2B and B2C marketing
Personalization is key for success in both B2B and B2C marketing. It involves tailoring marketing strategies and messages to individual customers or target audiences, creating a more engaging and personalized experience. In the podcast transcript, the speakers discuss the challenges…
Balance speed with quality and prioritize key hires for your marketing team
One of the key points Allison makes is the need for CMOs to carefully assess the needs of the organization before making hiring decisions. This involves understanding the gaps within the marketing team and determining what skills and expertise are…
S1 | 8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the…
Personalization drives B2B marketing success
Personalization is a key driver of success in B2B marketing. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique needs, preferences, and behaviors. By delivering personalized experiences, B2B brands can create more…
S1 | 7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources,…
S1 | 6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me…
S1 | 5: The importance of customer stories with Evan Huck, UserEvidence
New customers want to hear success stories from previous customers – and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is…
S1 | 4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.
Teamwork and trust drive success
It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the…
S1 | #3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome…