Category: Expert Mode

Consumer trust, once a given for established brands, has eroded due to recent events, opening the door for new players to redefine the category. 

Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities.  It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization. 

Arguably among the most exciting developments in the area of marketing and customer experience is the rise of synthetic research, a novel approach to understanding audiences. By leveraging the power of AI, synthetic research allows marketers to simulate human behavior, glean insights at scale, and make better decisions, faster.

Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence.  Traditionally, forging these alliances has been a laborious, time-intensive process, often limiting access to only the largest brands with extensive resources.

The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors, technological advancements, and ever-increasing competition. For enterprise marketing leaders, staying ahead of the curve requires not just adaptability but a proactive approach to anticipate and shape the future of retail. 

Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants.  It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the complexities of AI integration, SMBs are demonstrating remarkable agility,…

The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.  One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly blends AI-driven recommendations with the expert touch of human…

The winds of change are sweeping through the landscape of customer experience (CX), carrying with them the promise of a post-dashboard world.  While dashboards have long been the bedrock of CX operations, their static nature is increasingly at odds with the dynamism of today’s customer interactions. 

The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today.  The sheer volume of signals, from website…

Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets.  This was the challenge Maria Winans, CMO of Kyndryl, embraced following the company’s separation from IBM.