Category: Expert Mode

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at symplr, has a different take. With a background that spans government speechwriting, spinning classes, and multiple executive marketing roles, she brings a refreshingly…

The rise of the creator economy is a testament to the rapid transformation of the marketing landscape.  No longer are brands solely in control of their narrative; instead, consumers and creators wield significant influence, shaping brand perception and driving purchasing decisions.

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative.  However, overlooking accessibility means neglecting a substantial portion of your potential audience – roughly one in four US adults live with a disability.  Beyond the legal and ethical considerations, embracing accessibility unlocks significant business…

The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz of AI. For enterprise marketing leaders, navigating this landscape requires not just speed, but agility—the ability to adapt, pivot, and personalize at scale.

Commerce media, once a niche term, is now a dominant force in the advertising world.  Its growth is fueled by the convergence of AI, rich first-party data, and a shift away from generic advertising strategies towards sector-specific solutions. 

The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to achieve sustainable growth.  Simultaneously, recognizing and maximizing customer lifetime value (CLV) is increasingly crucial.  This dynamic requires a shift in perspective, moving beyond short-term gains and embracing a holistic view of the customer journey. …

Sustainability is no longer a niche pursuit but a core business imperative.  Consumers are increasingly conscious of the environmental impact of their purchasing decisions, and businesses must adapt to meet these evolving expectations.  Belkin, a global leader in consumer electronics accessories, has taken this challenge head-on, demonstrating how a…

In an environment where one bad experience can cost you a customer, the math of customer loyalty has changed. Today’s consumers don’t just expect fast, accurate service—they demand it. And with expectations set not by competitors within a vertical, but by the best experience anywhere, every brand is under…

The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements.  While brands invest heavily in CX initiatives, a multi-year decline in customer satisfaction reveals a widening gap between what customers expect and what brands deliver. This isn’t necessarily a reflection of…

The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results.  Instead of linear, campaign-based approaches, the future of marketing lies in continuous, iterative cycles powered by AI, enabling faster learning, greater agility, and ultimately, compounding returns.  This new…