Expert Mode: The Analog Resurgence in a Digital-First World
As marketing leaders, we live and die by digital metrics and measurements. We obsess over click-through rates, scroll-depth, and algorithmic…
Navigating the New Marketing Frontier: Key Imperatives for Brand Growth in 2026
The “Signals From The Stage” report from the 2025 ANA Masters of Marketing Conference provides a critical roadmap for senior marketing and CX leaders. As 2026 approaches, the path to sustained brand growth requires a balanced approach: prioritizing authentic, real-world…
Operational Reality vs. Customer Demand: Key Findings from the 2025 E-Commerce Mystery Shopping Report
The 2025 Mystery Shopping Report by Stord reveals a consistent imbalance across U.S. e-commerce brands: while investments in digital storefronts and customer acquisition are substantial, operational foundations in fulfillment and post-purchase experiences have not kept pace with these rising consumer…
Agentic Capabilities Influence $73B in Cyber Week Sales
Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales. For senior marketing and CX leaders, this data underscores a clear imperative: AI is no longer an optional enhancement but…
Amplifying Human Marketing: Bridging AI’s Optimism-Execution Gap
A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted…
Strategic Insights for Holiday Advertising: Elevating Impact in the Golden Quarter
Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons in Advertising: Christmas 2025.” This analysis, encompassing top ads from both the UK and…
