Category: Brand the Change

In a striking testament to the pace of change in today’s world, it’s estimated that many of the jobs that will be available in the next ten years haven’t even been created yet.

Leaders need to embrace the importance of data and collaboration in the modern workplace. Greg Welch from Spencer Stuart emphasizes that marketers need to be “digital natives” who understand new technology and can effectively manage dashboards.

In the tug-of-war between innovation and leadership, agility in adapting skills is quickly emerging as the hidden ace in the quest for market dominance. Do you have what it takes to be a leader in today’s highly competitive marketplace? Do you want to know what it takes? Brand the Change had the unique opportunity to sit down with one of the world’s leading search firms to speak with Partner Greg Welch about the needed superpowers for today’s emerging leaders. Today’s top experts need to understand competitive threats, exemplify data wizardly, have a great vision and be someone others want to follow. Greg shares this and so much more. Anyone looking to get an inside edge on positioning themselves ahead of the pact, this is a must listen to episode.

LinkedIn, the world’s largest professional networking platform, continues to emerge and evolve as a strategic tactic to support sales and brand growth in the corporate world. Both individuals and businesses are increasingly recognizing  its value in building a brand and converting opportunities.

LinkedIn is increasingly becoming a critical tool for sales and business. Add in AI, and now it’s taking it to a whole different level. Companies that promote and support employee engagement and usage, especially thriving sales organizations that leverage social selling strategies, are reaping strong rewards. Where is it headed and how should employees and companies leverage it to build strong brands and uncover new business opportunities? In this latest episode, Brand the Change is thrilled to have LinkedIn Whisperer Brynne Tillman. Brynne provides a state of the state as well as some futuristic insights on integrating AI and where this powerful platform, now closing in on a billion users, is headed for employees and companies.

Have you ever felt a burning passion to drive change within your organization? A desire to take risks, innovate, and push the boundaries, all while remaining under the corporate umbrella? If so, you might just be an “intrapreneur”.

In this episode, we dig into the definition of an intrapreneur, the skillsets that make the role critical to companies, and their future in supporting business success with their innovative mindset.

Branding is more than just a logo or a tagline – it’s the promise that you make to your customers about the value you offer and in the way you solve their challenges and meet their needs and desires.

Creating a strong brand presence requires more than just traditional and digital marketing efforts. To truly succeed in today’s competitive market, companies in today’s quickly evolving landscape full of new tools, technologies, and expanding social platforms are understanding the importance of a strong company culture and employee enthusiasm to help create employee brand champions.