This article was based on the interview with Greg Welch of Spencer Stuart by Bonnie Habyan for The Innovation Economy podcast. Listen to the original episode here:
Leaders need to embrace the importance of data and collaboration in the modern workplace. Greg Welch from Spencer Stuart emphasizes that marketers need to be “digital natives” who understand new technology and can effectively manage dashboards. This is because boards of directors and CEOs often lack this understanding, and it falls on marketers to deploy digital dollars efficiently and make a real impact.
The speaker also discusses the need for collaboration and team-building skills. In today’s matrix world, where remote work is becoming increasingly common, the ability to get things done through people who don’t directly report to you is crucial. The best leaders are those who can build highly capable teams and inspire others to willingly follow them. Collaboration is essential for success in the modern workplace.
Furthermore, the podcast highlights three dominant factors shaping employment trends over the next three to five years. The first factor is the need to diversify the workforce and create an inclusive environment where talent from different backgrounds can thrive. This is an ongoing force that is driving positive change, with more females occupying leadership positions in Fortune 500 companies.
The second factor is economic uncertainty. The speaker acknowledges that there are turbulent winds economically, and with upcoming elections and global conflicts, it is difficult to predict the market. This uncertainty can have an impact on hiring and business decisions.
The third factor is technological advancements, particularly in the field of marketing. The game of marketing is changing rapidly, and professionals need to embrace technology and learn how to leverage it effectively. This may involve bringing in experts to help manage new technologies such as AI.
It is important not to underestimate the importance of data and collaboration in the workplace. Marketers need to be well-versed in new technology and data management to make a real impact in their roles. Additionally, the ability to collaborate and build highly capable teams is crucial for success in the modern, remote work environment. By developing these superpowers, individuals can thrive in the ever-changing business landscape and drive growth in their organizations.
