Category: News

HBR, Gartner, and Marketing Week converged this week on one question blocking AI value in marketing: who holds the authority to decide. A practitioner’s guide to assigning it.

Sept 15, 2026 martech news: Profound raised $180M at $1.8B, Bazaarvoice found 65% of AI shoppers click known brands, and Sinch saw AI holiday trust slip.

New AI layer builds on more than one billion recognition moments and 20+ years of behavioral data 

New research reveals consumers turn to AI for product discovery and deal hunting, and brands must deliver personalized experiences that drive value to win holiday shoppers

Talkdesk for Stores connects in-store, digital, and contact center experiences to give retailers a more complete view of every customer

HR and security leaders reveal over two-thirds of fake workers are caught by “gut feeling” after bypassing traditional onboarding defenses

Across LEGOLAND® Resorts, Madame Tussauds, and more, NiCE’s CX AI platform is making every stage of the guest visit, from ticketing to reservations, feel effortless

Adform clients can now access ChatGPT Ads, as strong client adoption signals growing momentum across the region.

Five martech releases carried Sept 14, 2026 datelines. NP Digital, Azoma and Indexa measured AI answer position. Doceree attacked claims-data latency.

Enterprise demand for marketing production increases as brands look to add more channels and strengthen marketing performance.