Category: News

Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget is moving beneath the application, into data, identity, and trust. A practitioner’s read for CMOs planning 2027.

Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to B2B.

Publishers unlock new demand while advertisers gain seamless access to high-impact,  performance-driven formats

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native

Space is building a distributed filesystem that lets humans and agents instantly access and work across petabytes of live data while using zero local disk space.

Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.

Yesterday’s announcements from Similarweb, Omneky, Synchrony, Uniphore, Acoustic, and Higgsfield put a price, a buying interface, or a measurement instrument on the conversational AI surface. Similarweb (NYSE: SMWB) reported on August 17, 2026 that 26% of ChatGPT responses already carry a sponsored ad in the ChatGPT Free and Go…

The two companies are pitching a closed loop between emotion analytics and agentic video editing — and, in the process, attempting to define a new martech category.

Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades

Digital Twins and custom Small Language Models enable brands to know every customer better, simulate outcomes before spending and predict what’s next