Category: News

Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through public APIs and the Model Context Protocol (MCP), so agents running in Claude, ChatGPT, and Microsoft Copilot operate on that vendor’s data without leaving…

Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.

New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement

The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a victory lap for AI progress; it’s a strategic pivot point with some very real, very messy operational consequences. We’re seeing several distinct tensions boil…

AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams can review it, the metrics that used to prove a campaign worked are losing their grip as buyers move to AI, and the customer…

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

New conversational analytics agent eliminates manual reporting and turns real-time customer data into clear, actionable next steps

This week’s conversations sit at the same uncomfortable intersection: how do you build something durable when the systems you’re being measured on reward the opposite? Eric Ries opens the week with the bluntest framing of all — that the short-term metrics CMOs are handed can quietly corrupt the mission…

57% of Gen Z bought secondhand in the last year, more than twice the rate of Gen X More than half of Gen Z has stopped shopping with a brand due to a poor return or refund experience