Category: News

Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline narrative and the operational reality are not the same thing. Nearly every vendor is now using the term “agentic AI,” but the announcements break…

Go-To-Market and Revenue Operations Veteran to Lead Global Sales and Customer Success Organizations into the Next Phase of Growth

Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales

Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions

Agentic Workforce Intelligence, Desktop Intelligence and Quality Intelligence Capabilities Built on Verint Agent Factory

Verint® announced enhanced capabilities at Engage 2026 helping organizations scale CX Automation: Verint Agent Factory. This AI orchestration environment gives enterprises the ability to build, configure and manage the hybrid workforce of human and AI agents.

Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace with generative and agentic AI.

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

Survey of marketing leaders reveals campaign timelines have lengthened as organizational readiness constrains AI transformations 

Inaugural Parloa Consumer Patience Index finds consumers are creative at avoiding robotic customer service – and equally opinionated about what should replace it