Agentic Search Becomes the New Front Door to Commerce, Salesforce Research Finds
The opening move of the shopping journey is shifting away from the properties brands control. According to the fourth edition of Salesforce’s State of Commerce report, released July 28, use of agentic search as the first step in a purchase journey grew 200% year over year — a signal…
MarketLeap Expands U.S. Operations to Accelerate Global Ecommerce Expansion
Founded by ex-Amazon leadership, MarketLeap delivers a full-service platform to help brands solve operational complexity and diversify their marketplace presence
PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot
PropellerAds, a global leading advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation.
Elastic Brings Jina Multimodal and Multilingual Semantic Search to On-Premises and Air-Gapped Environments
Jina embedding and reranker models with frontier-grade accuracy are now available with zero external calls
Simform’s TrueMorph – Data Modernization Solution Achieves Microsoft Azure IP Co-sell Eligible Status
Simform, a leading digital engineering firm, today announced that its AI-native data modernization solution, TrueMorph, has achieved Microsoft Azure IP Co-sell eligible status. TrueMorph is an AI-powered, cloud-scale data migration, integration, and transformation tool that accelerates the journey from legacy analytics stacks to an AI-ready data platform with Microsoft Fabric.
Yesterday’s Marketing Technology & AI News | July 28, 2026
Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail media.
CTM Closes the Attribution Gap on AI’s Fastest-Growing Ad Channel
OpenAI conversion support and AI-powered setup assistant expand CTM’s position as the definitive source of truth for conversions.
NMI Enters the Smart Terminal Market with SmartPOS Solution
New Android-based terminals give NMI partners a faster path to a modern, unified in-person payments experience and processor flexibility
Judgment only scales by design (and oversight). Martech Futurist | July 25, 2026
Human sign-off on high-risk AI agent actions fell from 40% to 25% in six months even as fully agentic campaigns began shipping end to end. The July 25 Martech Futurist argues judgment scales by designing oversight, not by adding reviewers, with data from JumpCloud, BCG, Broadsign, and Microsoft.
Yesterday’s Marketing Technology & AI News | July 25, 2026
Martech news July 23-24, 2026: Dstillery adds in-flight agentic optimization for live campaigns, PropellerAds ships an MCP connector, NiCE expands RingCentral.
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