Category: News

New benchmark demonstrates enterprises can generate high-quality AI research locally, reducing the reliance on expensive cloud-based models while maintaining quality and keeping sensitive data in-house

Airship stands behind results with new guarantee offer*; also launches a commissioned study quantifying how a composite organization moved past vanity metrics to drive $7.3M in value

Tuesday’s announcements tell a story that vendor headlines obscure: AI adoption is near-universal, but revenue impact remains the privilege of a disciplined minority. HCLTech’s new global study of 500 enterprise decision-makers found that while 90% of organizations report GenAI and Agentic AI are transforming workflows, only 18% say AI…

Company report finds AI-generated resume content is now mainstream, creating growing challenges for employers trying to identify authentic candidates at scale. 

Second annual State of Digital Trust report finds American consumers acting on privacy concerns faster than regulators — and putting the burden of trust squarely on brands

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

Six AI specialists proactively handle payroll, compliance, scheduling, and HR work for restaurants, hotels, dealerships, and other real-world businesses, inside Netchex and inside ChatGPT & Claude

Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on how much of that work an organization can hand over is no longer set by model capability. It is set by two things…

Yesterday’s martech news, July 17, 2026: Tec-Do launched Navos 2.0 at WAIC, a multi-agent marketing system that plans and executes across office tools.