Category: News

Sprout Social views this recognition as a reflection of its commitment to AI-powered Social Intelligence and its strategy to turn real-time social signals into business decisions, driven by its proprietary AI agent, Trellis

Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip

From Greg Kihlström’s Martech Futurist blog. For two years the marketing conversation treated the model as the prize. Buy access to the best one, wire it into a workflow, wait for the returns. The research surfacing now moves the argument somewhere less comfortable. The model has become the assumed…

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance.

Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.

The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money has gone. Gartner found customers are three times more likely to resolve a service issue with a third-party tool like ChatGPT than with a…

Stibo Systems, the largest independent provider of master data management (MDM) and the company behind the trusted intelligence platform, is partnering with CommerceIQ, the agentic AI platform for digital commerce, to help brands turn accurate, well-managed product content into stronger performance on retailer sites.

Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.

Marketers compress 100 hours of work into 10 minutes with personalized 1:1 ads for account-based marketing.

The experience management leader taps a 30-year enterprise data veteran to unify product management and design—and frames the appointment around a platform thesis that data, not models alone, will close the “Experience Gap.”