Category: News

July 16 martech news: GenOptima launches RaaS GEO, Onclusive and Cyabra flag synthetic narratives, Brunner buys AdSkate, Altudo speeds Sitecore delivery.

Acquisition strengthens Brunner’s leadership in data-driven marketing by adding advanced creative intelligence and AI analytics technology

This week’s marketing, AI, and CX podcast digest: Criteo’s Todd Parsons on channel silos, HubSpot’s Kipp Bodnar on AEO and AI search, CPK’s Rick Rosenfield on brand culture, Crunchbase’s Ann Davis on AI ROI, and Docket’s Arjun Pillai on conversational AI agents.

Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental costs

Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way, assumes that your organization has clean, connected, governed data and a workforce ready to supervise autonomous systems. Most marketing organizations are not there yet.

New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve 

Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates leaders from the field. Roughly nine in ten organizations are piloting or running AI in some form, and the number keeps climbing across every…

Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. The pattern across Monday’s announcements is consistent — AI capabilities are outpacing the data ownership, governance, and integration models…

Deployment of NiCE Copilot enables relationship managers and banking teams to deliver more personalized, efficient, and compliant service at scale

Research shows that email signatures significantly increase reader confidence and trust