Capitol Communicator: The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams and includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Tommi Marsans, Verizon Business Group Transformation…
New Agile Brand Guide helps marketers create a winning operational model to deliver better marketing and customer experiences
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Marketing Operations is explored
Capitol Communicator: The Agile Brand Guide to MarTech Stack Evaluation
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
House of the Customer Book Review by Matthew Egol
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
The Agile Brand Guide helps marketers successfully implement Agile Marketing in the enterprise
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their…
Destination CRM: House of the Customer by Greg Kihlström is Required Reading
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the…
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
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