GroundTruth Partners with Place Exchange to Expand Into Digital Out-of-Home With Measurable Foot Traffic Attribution
Advertisers can now connect DOOH ad exposure to real-world store visits, closing a critical gap in campaign measurement.
73% of Customers Skip Purchases When Digital Journeys Get Annoying, Liferay Survey Finds
New study reveals where do-it-yourself online tasks frustrate users, and the changes that would rebuild trust and increase completion rates
Black Friday Tops Traffic, but December’s Final Days Will Drive the Holiday Spend, Says RetailNext
RetailNext, a global leader in smart store analytics for optimizing retail experiences, today released its 2025 U.S. Holiday Forecast, revealing that while Black Friday will once again reign as the busiest day for store traffic, the biggest spending will come in the final rush before Christmas.
Topsort and Breuninger Partner to Set the Standard for Luxury Retail Media in Europe
As Topsort continues to power retail media across the European market, the company partners with leading luxury fashion retailer Breuninger to upgrade its existing retail media infrastructure
Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities
New role-based AI agents embedded in Oracle Fusion Cloud Applications help organizations efficiently enhance customer experiences
American Express Unveils Amex Ads to Connect U.S. Card Members to Premium Brands
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments
Beyond Discounts: Power Digital Report Reveals the Consumer Shifts Reshaping BFCM and Long-Term Brand Equity
New research reveals the consumer reset: where demand actually starts, which platforms matter by generation, and warns brands that aggressive markdowns risk eroding long-term loyalty and enterprise value.
Causal Partners with OpenX to Deliver High-Quality Connected TV Advertising at Scale
Collaboration drives significant impact for a political advocacy campaign, achieving 17.73% greater efficiency in reaching New Yorkers with affordable healthcare messaging
New Leaders, Bold Vision: Data Axle Names Townsend and Cunningham to Drive Innovation Across Data, AI, and Marketing
Executive appointments reinforce Data Axle’s role as the partner for brands shaping customer-centric growth
Tempo Launches Collections to Simplify The Path to Adaptive SPM
Tempo is launching Collections, a new modular offering that makes it easier for organizations to begin their Strategic Portfolio Management (SPM) journey. Tempo will officially unveil Collections at Atlassian Team ’25 Europe in Barcelona, showcasing how the solutions help teams gain clarity, alignment, and faster time-to-value while laying the foundation for…
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