Category: This Week in Podcasts

Kevin Yang of Front on the coordination tax, Dataiku CMO Mark Abramowitz on proof over vision, Contentful’s Taylor Wagner on AEO, NiCE CTO Kevin Lee on scaling AI pilots, and Big Spaceship CEO Taryn Crouthers on human judgment.

Eikona’s Nir Weingarten on reinforcement learning, Thryv’s Patricia Rollins on small business AI, Adobe’s Rachel Thornton on agents as customers, Taelor’s Anya Cheng, and Klaviyo Composer.

Every conversation this week circles the same uncomfortable finding: the constraint on marketing performance is no longer capability. It is the distance between what an organization knows and what it can actually act on. Stephanie Trunzo, Chief Executive Officer at MERGE, argues that artificial intelligence (AI) is not creating…

This week’s marketing, AI, and CX podcast digest: Criteo’s Todd Parsons on channel silos, HubSpot’s Kipp Bodnar on AEO and AI search, CPK’s Rick Rosenfield on brand culture, Crunchbase’s Ann Davis on AI ROI, and Docket’s Arjun Pillai on conversational AI agents.

Taken together, this week’s guests are describing the same terrain from different vantage points. Whether the goal is a confident furniture purchase, a sales rep who can handle the unexpected pivot, a fan who feels genuinely known, or a brand that shows up in an AI-generated answer, the winners…

If there’s a single thread running through this week’s episodes, it’s the discipline required to turn AI ambition into durable value—and the growing consensus that speed, on its own, is not a strategy.

Salesforce’s Nitin Mangtani reframes on-site search as a continuous conversation rather than a one-shot query, turning the dead-end “no results” page into a discovery engine. From PegaWorld, enGen’s Richard Rutkowski walks through what it really means to move agentic AI from slide decks into production inside a highly regulated…

The throughline this week is the widening gap between AI ambition and AI reality—and the unglamorous discipline it takes to close it. Every conversation circles the same uncomfortable truth: adoption is high, but predictable returns are rare, and the difference comes down to process, governance, data, and how you…

The throughline this week is the graduation of AI from a personal accelerant into the operating layer of the marketing function itself—and the stubborn, decisive role humans keep playing in making that shift actually work. Across them, the same refrain surfaces: keep a human in the loop, measure outcomes…

This week’s conversations circle a single, pressing question: what does it actually take to run a modern marketing function while AI rewrites the rules underneath it? The throughline is friction — the cost of every handoff, every disconnected tool, every dollar spent before anyone knows whether it will work…