Category: This Week in Podcasts

This week’s conversations circle a single, pressing question: what does it actually take to run a modern marketing function while AI rewrites the rules underneath it? The throughline is friction — the cost of every handoff, every disconnected tool, every dollar spent before anyone knows whether it will work…

This week’s conversations sit at the same uncomfortable intersection: how do you build something durable when the systems you’re being measured on reward the opposite? Eric Ries opens the week with the bluntest framing of all — that the short-term metrics CMOs are handed can quietly corrupt the mission…

This week’s lineup of conversations on The Agile Brand with Greg Kihlström centers on a single, urgent question: what does it actually take to operate a modern marketing and CX function when AI is reshaping discovery, execution, organizational structure, and the platform landscape all at once?