Category: Yesterday’s News

Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes how…

Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI competency…

As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are not…

Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing automation…

Yesterday’s wave of announcements tells a story that is more complicated than the vendor headlines suggest. The dominant theme is autonomous and agentic AI — systems…

Yesterday’s news delivered a cluster of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adds of…

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at…

Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month…