Category: Yesterday’s News

Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.

Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.

Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI is arriving, but rather that the gap between AI deployment and AI execution is widening, and Chief Marketing Officers (CMOs) are being asked to…

Yesterday’s martech news: Guideline adds verified, transaction-level ad measurement across ChatGPT and Perplexity, plus AI video and creator marketing launches.

Salesforce Agentforce Commerce reaches general availability, Amazon’s Creative Agent produces 80% of an ad, and shadow AI risk grows: July 6 martech news for CMOs.

The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry is undergoing a decisive shift: the AI model itself is becoming a commodity, and the infrastructure, data, and decisioning layers beneath it are becoming…

Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI system before a commerce or marketing team lets it act. EDITED addressed the data an agent reasons over. Nuvei and Visa addressed the payment…

he releases that did land on July 1 share a common subject. They address the distribution, integration, and operational layers of AI in go-to-market work rather than new autonomous capabilities. Gong moved its revenue AI into Microsoft’s Marketplace and connected it through the Model Context Protocol. P3 Media launched…

The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever…

Yesterday produced a small set of marketing technology announcements, and they describe one subject from four angles: who controls the layer where AI systems decide what a brand’s customers see. Particular Audience, WSI, 5W, and Vmake Labs each addressed a different surface where that control is moving away from…