Category: Yesterday’s News

The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe Summit…

While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts are…

The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First, AI…

Yesterday’s announcements signal a convergence of three structural disruptions that CMOs can no longer treat as future-state planning items. They are happening now, and they are…

Agentic AI is the new default, but CMOs should read past the press releases before reallocating budgets. The convergence of announcements from Salesforce, VTEX, Highwire, Apply…

The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make…

The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging simultaneously,…

Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search —…