Category: Yesterday’s News

Yesterday’s news delivered a cluster of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adds of prior years, but a set of shifts that will force concrete decisions from Chief Marketing Officers (CMOs) in the next 90 days.

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…

Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month growth is impressive, but its 100-customer base means it is still early-stage. Amazon’s AgentCore managed harness is genuinely useful for developers, but it…

The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe Summit served as the week’s gravitational center, pulling in announcements from Omnicom, Knak, StackAdapt, and Shoplazza — all converging on the same architectural shift:…

While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts are converging simultaneously, and each one requires a concrete strategic decision, not a wait-and-see posture.

The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First, AI is moving from a feature layer on top of existing platforms to the core operating logic of those platforms.

Yesterday’s announcements signal a convergence of three structural disruptions that CMOs can no longer treat as future-state planning items. They are happening now, and they are colliding simultaneously.

Agentic AI is the new default, but CMOs should read past the press releases before reallocating budgets. The convergence of announcements from Salesforce, VTEX, Highwire, Apply Digital, Wayvia, and Rubrik on a single day is not coincidence; it reflects where vendors believe the next revenue opportunity lies. The harder…

The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make decisions without human intervention at each step. Salesforce, GrowthLoop, Adobe, Demandbase, GoodData, Airship, and a dozen e-commerce platforms all announced agentic capabilities on…

The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging simultaneously, and CMOs need to …