Databricks Launches CustomerLake, an Agentic CDP Embedded in the Lakehouse

Databricks used its Data + AI Summit on June 16 to introduce CustomerLake, a new agentic customer data platform built natively inside the Databricks Lakehouse. The product brings core CDP functions — Customer 360, identity resolution, audience building, campaign automation, activation, and personalization — directly into the environment where enterprises already store customer data, AI models, and governance controls, with the explicit goal of letting teams act on customer data without moving or duplicating it.

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