Shopify Launches ‘Agentic Storefronts’ to Enable Direct Commerce Within ChatGPT and Google Gemini

Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft Copilot, and Google’s Gemini. The move signals a strategic shift toward “agentic commerce,” where AI assistants act as intermediaries in the customer journey, moving beyond simple search to facilitate direct transactions.

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