Category: Research

Data from Infobip’s recent survey reveals critical shifts in shopper expectations and messaging channel performance, providing a roadmap for enterprise preparedness.

The Akeneo PX Pulse Survey, conducted by Dynata in August 2026 among 1,000 U.S. consumers, offers timely insights into these dynamics, highlighting consumer trust deficits and the emerging role of AI in price comparison.

The Harris Poll’s “The Gen Z & Religion Report” provides compelling evidence that this generation is actively engaged with faith and spirituality, seeking agency and strong community ties in an unpredictable world. For enterprise leaders, this understanding is not merely academic; it is foundational for developing customer-centric strategies that…

According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate return on ad spend (ROAS) and revenue impact from campaigns that span multiple key moments.

In the Hyper State of HR Identity Fraud Detection Repor\, 98% of US HR executives surveyed have encountered candidate fraud firsthand, and a concerning 96% remain confident their organizations would detect it.

The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.

A recent global survey of B2B and B2C senior IT and technology decision-makers, commissioned by Akeneo, reveals that 95% believe their organization is ready for AI, and 87% anticipate an increase in their AI budgets over the coming years. However, this outward confidence often masks significant underlying challenges related…

Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI answers.

Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility challenge.

A recent study by Tempo Software, 2026 State of AI in Portfolio Management: How AI is reshaping the way PMOs and portfolio leaders plan and execute, reveals a critical distinction: merely “using” AI does not confer an advantage.