Category: Research

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed on marketplaces that compete for the same agent attention, and the consumer agent’s selection behavior has now been measured directly. The Brand Visibility…

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…

Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it is the culmination of a decades-long trend of consistent consumer resistance to inauthenticity, deception, and the degradation of the user experience in favor of corporate efficiency. The rush to…

Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to substantial cumulative time loss and hindering overall efficiency. The Standley Systems 2026 Office Technology Report, based on a survey of 500 desk-based workers, underscores this pervasive impact.

The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not merely as a compliance requirement, but as a strategic imperative for maximizing audience engagement and advertising effectiveness across all digital environments.

The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities and the demands of its operating environment. This gap hinders strategic clarity, employee engagement, and the ability to mitigate critical business risks.

Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings offer concrete insights into where consumers will and will not accept advertising within these emerging platforms.

New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully…