Category: Research

While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial time to manual data analysis and struggling to translate metrics into actionable insights.

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework for enterprises seeking to establish long-term stability and competitive advantage in this dynamic landscape. This article translates these core findings into actionable strategies…

Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and CX leaders regarding governance, integration, and measurable business outcomes.

Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For senior marketing and CX leaders, understanding these dynamics is critical for adapting strategies, safeguarding brand visibility, and optimizing engagement in an increasingly AI-centric…

A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical support remains firmly with trusted brands, not AI platforms. This distinction underscores a critical challenge for senior marketing and CX leaders: building confidence…

Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026); McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey,…

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed on marketplaces that compete for the same agent attention, and the consumer agent’s selection behavior has now been measured directly. The Brand Visibility…

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…