#747: Shutterfly’s Chip Lewis on building a strong content strategy by listening to customers
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based …
#747: Building a strong content strategy by listening to customers with Chip Lewis, Shutterfly
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.…
#746: Microsoft’s Kelly Soligon on personalizing the DTC customer experience
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility …
#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I’d like to welcome Kelly Soligon, VP…
#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
Today, we are in New York City at Contentsquares CX Circle and we’re going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of…
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
Today, we’re going to talk about the exciting new Institute for Journey Management and how it’s helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I’d like to welcome, Mark…
#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
Today, we’re going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I’d like…
#742: Making frictionless payments a reality with Peter Galvin, NMI
Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously. To help me discuss this topic, I’d…
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
Today, we’re going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I’d like to welcome Jeff Hahn,…
#740: Navigating Build vs. Buy with Luv Kapur, Bit
Today, we’re going to talk about navigating the increasingly complex “build vs. buy” dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I’d like to welcome, Luv…
#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
Today, we’re going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they’re trying too hard. To help me discuss this topic, I’d like to welcome Smita Wadhawan, CMO at Constant Contact.
#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Today, we’re going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I’d like to welcome, Heidi Bullock, CMO…