#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
Today, we’re going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation’s impact on consumer behavior and evolving…
#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
Today, we’re going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We’ll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me…
#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated …
#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Group
Today, we’re going to talk about building an agile brand in the age of digital transformation, focusing on the power of experimentation, personalization, and continuous improvement. To help me discuss this topic, I’d like to welcome, Muqtadaa Miandara, Principal, Digital…
#734: Focusing on the marketing that matters with Tara Corey, Optimizely
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We’re going…
#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer…
#732: Using AI to see video content with Meenal Nalwaya, Reka
Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it. To help me discuss this topic and…
#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
Today, we’re going to talk about how leading brands are leveraging automation and AI to drive efficiency and optimize their merchandising and trading capabilities in today’s complex retail environment. To help me discuss this topic, I’d like to welcome, Karthik…
#730: Chasing perfection when agility is what’s needed with Tom Schmitt, CEO of Radial
Today, we’re going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I’d like to welcome Tom Schmitt, CEO at Radial.
#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
Today, we’re going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I’d like to welcome, Rafael “Rafa” Flores,…
#728: The marketing jobs market and AI’s role in the job search with Sue Keith, Landrum Talent Solutions
Today we’re going to look at how marketing and communication execs are responding to the latest developments, plus the role of AI in both hiring and job seeking. To take a look at the latest here, I’d like to welcome…
#727: Growing sales in uncertain times with Chris Cubba, Snipp
Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out right now. To help me discuss this topic, I’d like to welcome Chris Cubba, Chief Revenue Officer at Snipp.