#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll…
#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships…
#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are…
#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
Today, we’re going to talk about design systems. But probably not in the way you’re used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring…
#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
Today, we’re going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I’d like to…
#769: Zoom CMO Kim Storin on why growth problems are often brand problems
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability …
#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI
Today, we’re going to talk about the transformative potential of AI-powered shopping and the significant implications it has for brands, retailers, and the entire supply chain. To help me discuss this topic, I’d like to welcome Eugene Amigud, Chief Innovation…
#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience
Today, we’re going to talk about the strategic decisions that underpin the AI revolution. It’s not just about the technology itself, but about the crucial choices leaders make around how to finance innovation, how to structure teams, and how to…
#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and…
#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing,…
#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can…
#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
Today, we’re going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI. We’ll explore how this approach can help large organizations finally tackle their technical debt,…