#557: AI and First-Party Data in Print with Stefanie Cortes, RRD
In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we’re…
#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf
In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we’re joined by Shahar Sorek, CMO of Overwolf,…
#555: Optimizing customer retention with Baird Hall, Churnkey
As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today to explore these dynamics is Baird Hall, CRO of Churnkey, a company dedicated to…
#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute
Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to…
#553: Automating and Optimizing E-Commerce Operations with Jorrit Steinz, ChannelEngine
When consumers can get what they want, whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. Joining us today is Jorrit Steinz, Founder & CEO of ChannelEngine, who has built a platform that helps…
#552: Fulfillment, logistics, and the e-commerce experience with Jon Schecter, Autostore
In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we’re joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry.
#551: Maximizing holiday sales with Zarina Stanford, Bazaarvoice
The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into…
#550: The science of CX with Martha Brooke
While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more…
#549: Winning at Conversational Commerce with Stefanos Loukakos, Connectly
Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps. To help me discuss this topic, I’d like to welcome Stefanos Loukakos, Co-Founder…
#548: Staying customer-focused amidst expansion with Alice Eweida, Pandia Medical Group
In today’s competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Medical…
#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis
Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of …
#546: The Great Hesitation with Sue Keith, Landrum Talent Solutions
Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today’s labor market, we observe a striking contrast between different sectors, presenting unique…