#568: Digital signage and brand strategy with Misty Chalk, BrightSign
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.
#567: Engaging e-commerce customers with Daniela Jurado, VTEX
Welcome to today’s episode where we’re going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.
#566: The future of financial services CX with Chris O’Brien, M&T Bank
Welcome to today’s episode where we’re diving into the future of financial services marketing with Chris O’Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of …
#566: The future of financial services CX with Chris O’Brien, M&T Bank
Welcome to today’s episode, where we’re going to talk about first-party data and financial services marketing with Chris O’Brien, SVP Senior Product Owner at M&T Bank. We’re going to explore the strategic use of first-party data, the integration of omni-channel…
#565: Why journey management matters, with Eytan Hattem, Cemantica
Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.
#564: The cookiepocalypse that didn’t happen with Jaysen Gillespie, RTB House
We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing…
#563: Harnessing technology for good with Larry Weber, Racepoint Global
Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons. To help me discuss this topic, I’d like to welcome…
#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster
Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world’s fastest-growing pet telehealth platform. We’ll discuss her strategies for fostering female leadership and building resilient,…
#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience.…
#560: Driving business value with data with Steve Fiore, Teradata
When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we’re joined by Steve Fiore, Senior Director of Customer Experience at …
#559: The shift from service to sales with Josh Feast, Cogito
Today, we’re excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies.
#558: When SMS delivers real results with John Wright, TrueDialog
With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright,…