#616: Synthetic personas in market research with Ali Henriques, Qualtrics
What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?…
#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext
Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights…
#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia
If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to…
#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge…
#612: Shared understanding of business needs with Patty Soltis, Upwork
As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to…
#611: Optimizing e-commerce content with Ashlyn Fulton, D’Addario
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation…
#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler.…
#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free…
#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might…
#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Today we’re diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We’ll explore how marketing…
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every…
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations…