Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
“We’re investing in AI.” It’s on the slide, everyone nods, and five people in the room just pictured five different machines: a chatbot, a forecasting…
How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp; start making it earn its seat at the budget table.…
In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Commerce Media Network (CMN)
A commerce media network (CMN) is an advertising business built on a company’s first-party purchase data and owned audience touchpoints, letting brands reach shoppers at or near the moment of buying. It generalizes the retail media network — the model pioneered by Amazon and Walmart, where a retailer monetizes its own shopper data and on-site…
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Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience, ultimately driving profitable customer action.
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Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why users are interacting with their websites, mobile sites, and apps. Its key differentiators lie in its ability to translate every user interaction into actionable insights, using AI to automatically surface friction points, revenue opportunities, and engagement trends without requiring manual data…
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Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can be used throughout the customer and employee experiences, our primary usages of these tools within the Center of Experience revolve around three things: orchestration, next best action, and analysis and measurement.
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Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various methods and techniques, such as statistics, artificial intelligence and machine learning, and data visualization.
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Digital Out of Home (DOOH)
Digital Out of Home (DOOH) is advertising delivered on digital screens located in public, shared, or commercial spaces outside the home. These screens include roadside digital billboards, transit station displays, screens in shopping malls and retail stores, elevator and lobby panels, gym and medical office screens, airport networks, and place-based venue displays.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.