Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp; start making it earn its seat at the budget table.…
In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
-
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
-
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search systems—such as ChatGPT, Perplexity, and Google’s AI Overviews—can ingest it, extract facts, and surface it as cited evidence in generated answers. Unlike search-engine optimization (SEO), which contests for ranked blue links, GEO focuses on factual precision, entity clarity, and structured context…
-
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by OpenAI, primarily used for natural language processing tasks.
-
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas of the highest-ranking person, or HIPPO, can be risky. While they may have years of experience and expertise, they may also be biased or disconnected from the reality on the ground.
-
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics and behaviors of your ideal customer or target market.
-
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through pre-recorded voice prompts, touch-tone keypad selections, and speech recognition. IVR systems allow businesses to handle incoming calls efficiently by routing callers to the appropriate department or providing self-service options without requiring human intervention. IVR is commonly used in customer service, banking,…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.