Guide to: Artificial Intelligence (AI)

The latest articles, wikis, podcasts, books, and more about AI


Featured Article


More Books About Artificial Intelligence

AI Isn’t a Goal (or a Strategy)

AI Isn't a Goal (or a Strategy) by Greg Kihlström

How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp; start making it earn its seat at the budget table.…

Using AI in Marketing

Using AI in Marketing: An Introduction by Greg Kihlström

In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…

The Agile Brand Guide®: Generative AI

The Agile Brand Guide®: Generative AI

While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question…

House of the Customer by Greg Kihlström


Podcast Episodes About Artificial Intelligence


From the Martechipedia Wiki

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically. SEO focuses on improving the quality and quantity of website traffic by increasing the visibility of your website on search engine result pages (SERPs).

  • Shutterstock

    Shutterstock is a global creative platform that provides high-quality licensed stock photography, vectors, illustrations, videos, music, and 3D models to businesses, marketing agencies, and media organizations. Its key differentiator is its massive and diverse marketplace, powered by a pioneering subscription-based model that made creative assets more accessible, alongside a recent expansion into AI-powered content generation…

  • Support Vector Machines (SVM)

    Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and outlier detection tasks. SVMs work by finding the optimal hyperplane that separates data points into distinct classes. In essence, an SVM attempts to maximize the margin between different classes of data, making it a robust tool for classification tasks, especially in…

  • Synthetic Data

    Synthetic data refers to artificially generated data that is created to mimic the characteristics and statistical properties of real-world data. It is generated using algorithms, simulations, and machine learning models rather than being collected from actual observations or interactions. Synthetic data is widely used in research, testing, training machine learning models, and other applications where…

  • Synthetic Identity Fraud

    Synthetic Identity Fraud is a type of financial fraud in which criminals create a new, fictitious identity by combining real and fabricated information. Unlike traditional identity theft, which involves stealing and using another person’s identity, synthetic identity fraud uses elements such as a real Social Security Number (SSN) paired with a fake name, birthdate, or…

  • Synthetic Research

    Synthetic Research in the context of market research refers to the use of artificial intelligence (AI) and machine learning (ML) to generate synthetic respondents or simulate survey data. Instead of gathering responses directly from human participants, synthetic research models use algorithms trained on large datasets to emulate responses, behaviors, and preferences of a target audience.…

Summary

Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.

The Agile Brand Guide®
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