LONDON, UK – August 20, 2026 – Lineup, a leading global provider of media sales technology, today announced a strategic partnership with alfamedia, who operates alfa Stylo, a versatile online editor for professional ad editing, digital and print. Lineup’s Adpoint and Ad2order products are now integrated with alfa Stylo, enabling customers to create digital and print ads as part of their ad booking journey. Users can select a template, personalize the content by changing or adding images, logos and text, preview their finished advertisement, and save it within the self-service experience. Throughout the process, AI-powered assistance supports users with text suggestions and image generation.
Lineup’s Adpoint product is a comprehensive lead-to-cash order management system (OMS) that empowers global news media publishers to overcome operational challenges, streamline insertion orders and invoicing, and unlock new revenue opportunities. Ad2order is a self-service product variation.
Key alfa Stylo integration functionality within Lineup products includes:
- An intuitive WYSIWYG editor compatible with desktop and mobile
- Customizable permissions
- An AI-powered ad creator and proofreader assistant
- System-generated ad suggestions from alfa Stylo ServerRenderer
- A multilingual interface (available in German, French, and English)
- A variety of prebuilt design templates, including frames and corners
- Integrated image galleries, image uploads, image cropping, and typography
“This strategic partnership between Lineup and alfamedia furthers Chartbeat, Inc.’s mission of empowering media companies to manage and grow their businesses more efficiently,” stated Kiran Paranjpe, Chief Commercial Officer of Lineup at Chartbeat, Inc. “alfa Stylo makes it easier for publishers using Ad2order to ensure consistent branding and layouts across advertisements while also reducing the time and effort required to build digital- and print-ready creatives. alfa Stylo will soon also be available directly within Adpoint, bringing the same powerful creative-building capabilities to internal sales and production teams to further streamline the booking and production process.”
“We are pleased to partner with Lineup to bring alfa Stylo’s innovative ad design capabilities to the customers of such a highly respected media sales management product,” said Michael Marcks, CEO of alfamedia. “This new strategic agreement makes powerful, professional design functionality available to global publishers who use Lineup and helps streamline what can sometimes become an onerous creative process. We look forward to working closely together to educate the marketplace about alfa Stylo and Lineup’s valuable capabilities.”
To learn more about Lineup’s Adpoint and Ad2order products, or the new alfa Stylo partnership, visit www.lineup.com.
About Lineup
Lineup Systems, part of Chartbeat, Inc., is the leading global provider of media sales technology, delivering mission-critical ERP, advertising, and sales management solutions. Its ground-breaking OMS product, Adpoint, is a comprehensive lead-to-cash revenue management solution that empowers growth-focused media brands worldwide to overcome operational challenges and unlock new revenue opportunities. Adpoint is the preferred advertising system for media groups such as Gannett, News Corp, The New York Times, Bonnier Corp, and many others.
Lineup is part of Chartbeat, Inc. Chartbeat Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail – and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue at https://lp.chartbeat.com/chartbeat-inc
About alfamedia and its Stylo
alfamedia’s mission is to equip international media companies with practical, application-driven solutions that keep pace with a fast-changing industry. Since 1981, the company has grown across four German locations — Rödermark, Kiel, Munich, and Koblenz — where a shared passion for technology drives the constant evolution of its product portfolio. This spirit is reflected in alfa Stylo, alfamedia’s browser-based ad design platform: an intuitive editor built to serve both newcomers and seasoned media designers, offering ready-made templates, guided workflows, and professional-grade tools like layered design and AI-assisted text and image support — all wrapped in an open, adaptable interface designed for seamless integration with partner platforms. Learn more at https://stylo.alfamedia.com/.
