The Agile Brand Guide: Generative Engine Optimization (GEO) brings together marketing, content, and technology leaders from across the industry to help enterprises stay visible and accurate as AI-mediated search replaces the ten blue links.
Arlington, VA, August 1, 2026 — The Agile Brand® today announced the release of The Agile Brand Guide: Generative Engine Optimization (GEO), the newest title in its international best-selling series. Written and edited by MarTech futurist and best-selling author Greg Kihlström, the book is a practical, enterprise-focused field guide to helping a brand show up accurately and consistently in AI-generated answers.
As large language models, AI assistants, and answer engines increasingly stand between customers and the brands they research, “search” no longer means a page of links a person scrolls through. It means a synthesized answer a machine assembles, often without a click. The Agile Brand Guide: Generative Engine Optimization (GEO) defines what GEO is, explains how it relates to and differs from SEO, and connects generative visibility to the outcomes leaders care about most: customer trust, revenue influence, reputation risk, and cost-to-serve.
Like the rest of the series, the book is built to be finished in about three hours. It moves from strategy to tactics to measurement to operationalizing GEO across teams, with a forward-looking roadmap for building maturity over time. It’s written for marketing and customer experience decision-makers at enterprise and mid-market companies who need a clear, high-signal overview they can actually act on.
“The discoverability model has shifted under everyone’s feet, and most enterprises are optimizing for a version of search that’s quickly disappearing,” said Greg Kihlström, Principal at The Agile Brand and the book’s author and series editor. “This guide gives leaders a shared vocabulary, a credible way to measure generative visibility, and an operating model for keeping their brand’s information accurate wherever an AI system surfaces it.”
A Curated Lineup of Industry Voices
Following the Agile Brand Guide tradition of pairing a consistent editorial throughline with a range of expert perspectives, the book combines house chapters from Greg Kihlström with contributed chapters from leaders across the marketing and technology landscape:
- Greg Kihlström, Principal at The Agile Brand, author and series editor, contributing the introduction and house chapters on defining GEO, building the strategy and business case, technical prerequisites and machine readability, implementation playbooks, and the GEO measurement hierarchy.
- Stratton Cherouny, Co-CEO & Co-Founder of The Office of Experience, on GEO versus SEO — what carries over, what changes, and where the two share dependencies.
- Lora Kratchounova, Founder and CEO of Scratch Marketing + Media, on answer-led growth for enterprise B2B marketers and the new GTM lens of LLM visibility audits.
- Matthew Yonan and Chad Solomonson of RDA Digital, on GEO and the new content strategy playbook, with a practical Audit–Cluster–Score–Act framework.
- Romain Fouache, CEO of Akeneo, on how product data is powering the rise of agentic commerce.
- Amy Crowther, President, Americas at Incubeta, on treating AI visibility as an infrastructure and systems challenge.
- Nazanin Ramezani, VP of Product Management at Optimizely, on GEO and the digital experience platform — and your website’s new job.
- Pat Reinhart, VP of Services and Thought Leadership at Conductor, on operationalizing GEO at enterprise scale, including roles, workflows, and service levels.
Availability
The Agile Brand Guide: Generative Engine Optimization (GEO) is available now. For more information about the book and the broader series, visit agilebrandguide.com.
About The Agile Brand Guide®
The international best-selling book series providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and concepts that support a successful digital strategy.
Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and the fundamentals of Agile Marketing.
