A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
YFS: Here’s How World-Class Brands Deliver Lasting CX Results
The following was written by Greg Kihlström for YFS Magazine. Read the article in…
Martechvibe: Achieving Maximum ROI From Personalised Customer Experiences
This article was originally written by Greg Kihlström for Martechvibe. You can view the…
Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
This article was originally written by Greg Kihlström for SmallBizClub. Read the original article…
What Marketing Operations is and How to Leverage it for Success
In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
