A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
This article discusses why brands must adopt a customer lifetime value model as one of…
A Leader’s Guide to Measuring the Success of a PMO
The primary goal of the PMO is to ensure that project objectives are met on…
MarTech: North Star goals for category leaders: First-party customer view
This article was originally written by Greg Kihlström for MarTech. Read the original article…
CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. Read the original article…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
